What should we be known for?
@DarrenBristow from Sheffield design agency Quba tweeted a question yesterday: Sheffield is a rich city , but what is it’s USP? What would you like it to be known for?
I always thought that in terms of money, Sheffield was quite a poor place. But we have plenty of non-monetary wealth. It is hard to avoid the cliches but Sheffield has a strong tradition of creativity and innovation but without being pretentious and unfriendly. We don’t like show offs but most people that live here would agree that there is something special about the place.
Richard Benjamin, the managing director of local creative agency Uber, recently penned a piece for marketing/creative publication The Drum, arguing for Sheffield as one of the most creative cities in the UK. Read a cached version here (you have to register on the site for the original).
It echoes Tom Keeley’s foreward from the Disordered haste Electric works launch booklet.
Whether you have been in the city all your life or just moved here, what do you think? What would you tell Darren in response to his question?










