Comments on: What is Sheffield’s USP?

By: Richard Fletcher

Richard Fletcher — Fri, 25 Sep 2009 13:53:35 +0000

Sheffield Hallam does well, It’s healthy (http://usproxy.bbc.com/2/hi/health/545517.stm) and wealthy (http://news.bbc.co.uk/1/hi/business/3025321.stm). Perhaps we are a city divided.

It’s got to be the hills hasn’t it? A large city has never seemed so small. I can walk along Sharrow Lane, and down Sharrow Vale Road (which is pretty much a straight line) in about 20 minutes. In that time I will walk through, Highfield, Little Sheffield, Sharrow, Netheredge (ish) Sharrow Vale and Hunters Bar. It’s the hills that make these areas distinct, and small.

There has been a failure somewhere to let the rest of the UK know just how big and important Sheffield actually is. We just don’t appear in the national consciousness much.

By: zico01

zico01 — Wed, 23 Sep 2009 06:17:17 +0000

hendersons relish /???

Kidding,
Pride,in heritage,and future
all the best gareth

By: irquista

irquista — Tue, 22 Sep 2009 19:09:43 +0000

As Julian has said, I’m not sure there’s anything unique (except perhaps the exact mix of different things)…..

The greenery, the station redevelopment and funky buildings, the sheer amount of music. The two Universities and other educational places, the amount of sport, the software/games development…. the tram is quite cool too!

.. and there’s probably loads more I don’t even know about.

By: julian dobson

julian dobson — Tue, 22 Sep 2009 12:17:06 +0000

USP? Why do we need one? If you think identity can be boiled down to a marketing slogan, you're missing most of what makes Sheffield what it is. I'd repeat the thoughts I posted a few months back about the 'Re:Defining the City' campaign.